Sunday Afternoon x Hoka Rocket X3

In late 2024, Sunday Afternoon contacted me to help create various 3D shoe clips for the launch of Hoka's latest carbon fibre super shoe, the Rocket X 3.
The campaign, inspired by ambitious runners chasing their personal best, is set in a futuristic landscape and uses dynamic lighting to signal speed and efficiency.
Note: this piece is a director's cut and not the final content used in the campaign.

Produced with
Sunday Afternoon

Role
3d designer, look dev, simulation, animation, lighting, rendering

Tools
houdini, redshift, after effects

Original campain content

Most were intended for use as loops in various social media formats, but they were also heavily retimed and adjusted for use in the product launch clip.