Future Deluxe x Volvo EX60

Future Deluxe x Volvo EX60 Launch

To launch the all-electric Volvo EX60 SUV, I was part of a team led by Future Deluxe that created a live, immersive show in Stockholm designed to capture the spirit of freedom that defines Volvo's new electric era. Rather than a conventional product reveal, the launch staged an illusion of motion: the physical car stood in front of a massive screen playing our 3D landscapes, creating the impression that it was driving through them in real time. Rotating rims on the car sold the effect further, blurring the line between the physical vehicle and the digital environment.
I designed and built the 3D environments for the show, including multiple landscapes and a tunnel sequence, crafted to sustain the illusion of continuous movement as the car appeared to travel through them. The core challenge was designing for an extreme, non-standard display size dictated by the live event setup — requiring visuals that held up at massive scale without losing detail or immersion, and that read clearly to a live audience in real time.

Produced at
Future Deluxe

Director
Felix Chilvers

Role
3d designer, look dev, animation, lighting, rendering

Tools
houdini, redshift, after effects