Steelworks x Hoka

Hoka approached Steelworks for help with a campaign for their two new shoes. Each shoe has a specific feature that needs to be highlighted. I had the pleasure of working on the designs, shoe animations and simulations for both shoes. Mach X is all about speed, with the tagline “Run Like Race All Day”. With this in mind, we created an animation that captured this essence perfectly. Anacapa 2 is all about having fun on all terrains, so we came up with some playful ways to showcase everything this shoe is about.

Produced at
Steelworks

Director
Nidia Dias

Role
3d designer, look dev, animation, simulation

Tools
cinema4d, houdini, redshift