Sunday Afternoon x Hoka Mafate5

In late 2024, I helped Sunday Afternoon produce 3D content for their Hoka Mafate 5 campaign. Designed for ultra-runners who demand durability, protection, and comfort on the most challenging terrain, the Mafate 5 is engineered to deliver unwavering performance and steadfast support from start to finish. The entire campaign is mainly driven by live footage shot in the mountains, following trail runners as they make their way through rough terrain, with the goal of keeping the 3D content close to those real-world references.
Note: this piece is a director's cut and not the final content used in the campaign.

Produced with
Sunday Afternoon

Role
3d designer, look dev, simulation, animation, lighting, rendering

Tools
houdini, redshift, after effects