Future Deluxe x Avatr

I was part of a team led by Future Deluxe that created a film for the AVATR concept car, exploring the brand's philosophy of emotional luxury design through a blend of live-action performance and high-fidelity CG motion design. Distortion and projection were used as stylistic elements to blur the boundary between CG and reality, creating moments of contrast, light play, and iridescence throughout. The result celebrates the car's innovative design and meticulous craftsmanship, while centering the emotional connection between vehicle and human.
I worked on 3D design and animation for a selection of abstract shots as well as interior and exterior shots. The project began with a several-week R&D phase dedicated to testing and developing different visual looks before moving into production.

Produced at
Future Deluxe

Director
Marcus Chaloner

Role
3d designer, look dev, simulation, animation, lighting, rendering

Tools
houdini, redshift, after effects