Frame x Tag Heuer

TAG Heuer commissioned Frame to create a film introducing the new F1 Colours product. The creative challenge was to capture the thrilling suspense of Formula 1 racing in an abstract setting using cloth simulations as an analogy.
I was responsible for creating some of the cloth and vellum simulations.

Produced at
Frame

Director
Anders Schroder

Role
setup, simulation, camera

Tools
houdini

TAG_HEUER_F1_003
TAG_HEUER_F1_004
TAG_HEUER_F1_005_HR
TAG_HEUER_F1_002
TAG_HEUER_F1_001

Rnd & Preview

work

Tendril x NioProject type
Psyop x TumiProject type
FlowerProject type
TangledProject type
Steelworks x HokaProject type
LandscapesProject type
Redstrings x NokiaProject type
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Pink SpacesProject type
InteriorsProject type
Frame x Tag HeuerProject type
Grains WorldProject type